A Comprehensive Guide to Online Reputation Management (Reverse SEO)

People love to gossip. We are glued to bad news when we see it. Defamatory information is very interesting to the ears. Bad reviews give us a reason not to buy. Negative humor is very entertaining. And new discoveries about others puts a smile on our faces. We share it like wildfire.
Reverse SEO
We love it until it is us in the limelight as the victims. No one is immune. Anyone of us is potentially at risk.

In the past, it was easier to hide from bad information about you. It was just a matter of time, and all would fade away. If you had a legal problem, one had to look it up from the necessary government authorities to find out the records.

But things have changed with the invention of the internet. Whether it's legal action or a malicious rumor-mongering, it is always available for anyone to access on the web. They just need to Google and voila!

Depending on the information out there, you could lose a job, lose customers, and go through emotional trauma. Cyberbullies can pick up information about you several years from the time of happening and use it to mess up your life. Nothing is fair anymore. Even a simple funny looking photo of you can degenerate into cruel insults that can cause you to trend anytime from any corner of the world.

Getting rid of information about yourself from the internet is not a walk in the park. Considering that most legal records, news websites, and defaming sites have huge followings and thus have SEO weight, you and your small business will be overpowered. They will take the first search engine results.

And that is how you will lose business and trust from any potential associates, customers, and employer. The longer the content stays on the internet the higher the chances of circulation, and potentially the bigger the damage. Since no one wants this to happen to them, there are ways you can remove this information from the SERPs. That is where reverse SEO comes in.

What is Reverse SEO?

Reverse SEO is the art of employing SEO tactics to bring down the ranking of an unwanted page (often damaging information) in the search engines. This shouldn't be confused with negative SEO which is a black hat SEO tactic to undermine other sites.

A Guide to Reverse SEO

  1. Reconcile
  2. Tell your side of the story
  3. Report to the search engines
  4. Write branded content
  5. Create online properties for the business
  6. Repeat until you get results


The first way to counter damaging information from the internet is to reach out to the person responsible for posting the content. If it is a bad review of your business, find out the reason the person is unsatisfied and offer to rectify the situation.

Give them a refund, promise to treat them better next time, apologize if you are on the wrong, give a gift for the inconvenience. This way, they can pull down the review and change their attitude about you and the business. You never know, after this, they might become your biggest campaigners in the future when a similar situation occurs.

Tell Your Side of the Story

Calm down and give a response trying to explain your side of the story. This situation depends on two things. One the aggrieved individual is unwilling to listen and second, they are unreachable.

Let's say it's your former employee and they are very upset that you relieved them off duty, they can create content against the business and refuse to listen to you with the intent of bringing you down. However, if you take the title of their content and explain the situation, you will stand the chance of convincing incoming customers and employees that your intentions were not targeted at causing inconvenience.

Tell Google (or Other Search engines)

One of the best ways to get rid of damaging information is by informing Google to remove it. Content that qualifies for removal includes phishing sites, scamming content, and those that serve malware. If the content is no longer available at its source, and yet available in the search results, Google will also remove it.

Google has a system for removing content that does not follow its guidelines. If you are convinced that the content in question does not abide by Google's terms and conditions, report and how they get rid of it.
"Abusive content on Google's services may also violate Google's product policies, so before sending us a legal request, consider flagging the post, image, or video for one of our content teams to review" Google.
The challenge however sometimes is that the information we want to remove from search results does not always qualify for removal. Legal information, customer reviews, and ratings even if the reviewer is not a customer can be tough to eliminate by telling Google.

Truth be told, using the above methods to get rid of unwanted content is difficult or even impossible. But there is one way you can do it with some commitment or professional help. Your target will be to outrank the website(s) that are bothering your reputation.

Online Reputation Management/ Reverse SEO

Here you will employ grinding reverse SEO - which intends to gradually push the damaging content down the search engines with the intention of ranking for the top 10 positions in the search engines. Perhaps you have started noticing that this process is not easy. You are right.
Just to define the word grinding for you "(of a difficult situation) oppressive and seemingly without end" Google
Meaning, this process is difficult than regular SEO. What does it entail?

1. Identify the content you want to eliminate from the top ten search results. 
2. Find out what websites are hosting the content
3. Perform an analysis of the sites to see how competitive they are. What is their authority?
4. Create your own website(s) on Wordpress and Blogger
5. Sign up social handles with the business or personal name in question on Facebook/Twitter/LinkedIn/Instagram/CrunchBase/ Quora/YouTube/Medium/ Tumblr
6. Create a lot of branded content with at least three hundred words, photos, or videos and post it on social media and websites
7. Take back keywords that are bringing negative results
8. Reach out to authority sites that accept backlinking to your sites
9. Interlink your properties (websites and social handles)
10. Repeat this process until you have what you are looking for - taking charge of the top ten

The Issues You Should Expect

It takes about 6 months for content on websites to rank in the search engines for specific keywords.

It takes about three weeks to rank a piece of content or a site's URL.

High authority sites are hard to outrank. It might take several months or years.

Trying to outrank more than one website is harder.

When you are trending on forum pages where people keep commenting is complicated, but you should not tire.

Negative SEO

Some people would use immoral means to make sure they are in control of their reputation. Thus, negative SEO. I don't do it here.

What they do is buy tens, hundreds, and even thousands of backlinks and point them to the site that contains damaging content. The search engines will take note of the sudden spike of backlinks (which will imply that they are not sticking to the best practices of Google. In the process, they are penalized and suffer bad ranking.

Besides this being immoral, the search engine engineers are aware that it might happen and so, take precaution before they can punish the site. If this happens, you will have to spend your money in vain. So, let us stick to the script, okay?

Here at My Village Scribe, we can help you fight negative publicity by outranking the content damaging your reputation. We have site managers and content creators who specialize in reverse SEO waiting to serve your interests. Reach out to us and be in charge of your reputation.

What we Require From you

We will need your permission to sign up accounts with your name or the name of your business. 

You will have to provide a business profile or your resume to create content that matches your career or industry

Money. It is not free. We will charge you $250 every month until you are satisfied with the results.

How Long Will it Take?

If we tell you that you will get results in a specific period of time, we will be lying. But we promise to take the shortest time possible. On the first week, we carry out the analysis, create websites and social media accounts for you. 

We then start creating branded content in the second week and start giving you the reports during the third week. Creating content, interlinking, getting backlinks is a continuous process, which will happen until we see the results. Contact us to discuss your situation.