All You Need to Know About Products Listings, Descriptions, and Reviews (Guide, Differences, and Examples)

All You Need to Know About Products Listings, Descriptions, and Reviews (Guide, Differences, and Examples)

Product listings, product descriptions, and products reviews are important sales tools. Shoppers are always on the lookout for genuine and informative content before they can make their purchase decisions.
Product reviews, product descriptions, product listings

These contents don't just inform but also convince buyers that they have found what they are looking for. And if you put the necessary effort in these three as a vendor, your brand and products will be known and selling becomes multiple times easier.

Even though these three might be written by different people targeting varied audiences, they need to follow some unwritten rules to achieve their specific goals. Some of the similar concepts you should have in mind include:

1. Know your audience
2. Tell them the benefits
3. In a simple language and tone
4. Observe grammar and structure
5. Sell without being pushy
6. Write for the search engines
7. Use clear images

You Might Like: SEO Tips for Freelance Writers.

1. Product Listings

Listings are written for online stores like Amazon and individual e-commerce sites. A typical Amazon listing contains five parts as mentioned below.

  • Descriptive Title
  • Compelling images
  • Succinct Bullet Points
  • Competitive Pricing
  • Product Description

Usually, less than 250 words, the title of a product listing will contain keywords in the target niche to appear high in the search particularly if it is for big sites like Amazon. This might include the brand, collection, ingredient/ material, color, size, use, and quantity if they apply.

A product listing bullet point section (Key Product Features) will highlight the features of a product and give brief explanations on their benefits to the user. Some of the common aspects of this section include the name/intent, sizing/dimensions, benefits, colors, materials, ingredients, guarantees, and warranties, and so on...

As you can surmise, a product listing should come from the manufacturer or producer of a product. They understand better the ingredients or contents of what they are selling.

A niche product tester or an experienced product writer is also a reliable source of product listings if they have information about the item in question.

Product Listing Example

Here is an example of an Amazon listing title and key product features section for a random mitten product in my mind. For SEO purposes, I've used the keyword tool and picked the best three keywords for this product.

Keywords: mittens for men, mittens for winter, extra-large mittens
Hudsons Ski Mittens for Men, Cold Resistant, Waterproof, Non-Skid Grip, Extra Large Mittens for Strong Hands
Quality Design: Made of a combination of down, feather, cotton, and leather in equal proportions, protects against winter cold until -35℃. Done by master craftsmen, they have triple thermal insulation compared to regular gloves - a great investment for the winter season.
Breathable and Waterproof: The materials offer a porous mitten that wicks away sweat and allows your hands to breath. You can go on with your winter activities without concerns of sweaty palms. Thanks to the TPU built within, hands don't get wet when you contact water. The sewing is also a perfect seal that keeps outside elements out.
Non-Skid Palms: The palm is made of pure leather reinforce with rubber elements to give a firm grip during winter activities. It is also flexible enough to allow you to hold tiny stuff. The thickness of the palm area can handle shock during rigorous activities by a strong man. No blisters or broken bones!
Long Cuffs/Velcro Closure: These winter mittens have long cuffs that will protect against the wind up to 15 cm length of your hand. The Velcro closure ensures the mitten is intact and as comfortable as you need it.
Ergonomic Design: These extra-large mittens are made to be comfortable and provide a snugly fit. It is spacious enough on the inside but still closes well to the fit of your hand. The winter mitten also integrates lens wiper to use for wiping your googles without removing the entire glove.

2. Product Descriptions

Product descriptions are written as part of a product listing, or for affiliate websites describing the features and benefits of a product for shoppers. You can write a product description in a variety of tones and styles but the end goal is to avail as much information as possible for them to feel compelled to buy.

Unlike in product listings, you'll need to be more persuasive with product reviews without pushing buyers into making a purchase decision. How do you do that? Complement shoppers by showing them how the product will benefit them and then recommend the product for their pain points. Also, choose your words carefully. Some of the proven words for this purpose include:

-Amazing
-Awe-striking
-Sensational
-Revolutionary
-Magic
-Miracle
-Quick
-To mention but a few.

Here is an example of a product description I did recently.

3. Product Reviews 

Product reviews are written by the buyer for other buyers. Of course, the seller can take advice from what the purchaser has to say about their products and services to make the necessary improvements. This means that reviews are not just for great products but also for those that fall short in one way or another. It is a matter of airing your experiences with what you've bought and used. A product review will show its pros and cons to help other users find value in your message.

On sites like Amazon, there is a reviews section for buyers to write. But there are also review websites as well where individuals buy products, test them, and write reviews, describing their buying experience to the usefulness of the product in questions.

When writing a review, you will compare your true experiences with what the manufacturers promise. To write an accurate review, you need to:

  • Buy and use a product or service noting its performance
  • Describe the product's purpose, including the practical details like size and price
  • Indicate to the other buyers a balanced evaluation of the pros and cons so that those who rely on you can make good decisions.
  • Find out who the product suits according to your likes and dislikes
  • With whole honesty, deliver an unbiased verdict if it meets the expectations or not

Here are reviews clients have left on my profile on for fellow clients.

There you go!

I believe you've got a grasp of the differences and similarities with listings, descriptions, and reviews. They are quite easy to write if you understand your audience. Just write them as though explaining to a friend what they need to know about a product. Mention the features and how beneficial they are. When it comes to reviews, highlight the positives and negatives as well.